Services and Packages

The Waverly Co. offers strategic marketing tailored to your goals, whether you're launching something new, promoting an event, or refining your existing brand. From visuals to voice, every detail is crafted to help your business show up with confidence, connect with the right audience, and truly shine.

Feeling foggy on what to post or how to update your website? This 60-minute session is like having a smart, marketing-savvy friend in your corner to help you get clarity and confidence around one or two specific areas such as social media, email marketing, or your website. You’ll walk away with personalized feedback, fresh ideas, and clear next steps.

Drift Sessions are perfect for solo business owners who want marketing guidance without committing to a long project or retainer.

This 1:1 strategy session includes:

  • Pre-call brand discovery questionnaire to help us focus in

  • One 60-minute strategy session (in person or on Zoom)

  • Real-time advice, feedback, and creative ideas

  • Support with 1–2 focus areas like content planning, launch ideas, or brand messaging

  • Follow-up notes and action steps within 48 hours

A one-time strategy call to help you get unstuck and steer your brand in the right direction.

Drift Session

If you’ve been piecing things together on your own and feel unsure whether your brand is coming across the right way, the Harbor Plan is here to help. This is a one-time package designed to give you a full, personalized marketing guide for your business. We’ll work together to clarify your messaging, map out your content, and define how you show up online, so you can move forward feeling clear and confident.

The Harbor Plan is ideal for business owners who want a solid strategy to guide their marketing, without hiring someone to do it all for them.

This strategy development package includes:

  • Pre-call brand discovery questionnaire and marketing audit

  • 90-minute strategy session (in person or on Zoom)

  • Custom Brand Strategy Guide including:

    • Audience clarity and refinement

    • Brand voice, positioning, and messaging

    • Social media themes and content ideas

    • Visual brand direction

    • Email marketing and website suggestions

  • One-week Action Plan with your top next steps

  • 30-minute follow-up call to review and refine

  • Two weeks of email support for questions and feedback

A custom-built marketing roadmap to anchor your brand with clarity, consistency, and purpose.

Harbor Plan

Shoreline Support

Monthly support that ebbs and flows with your business, but always keeps you moving.

Need a marketing partner to keep things moving month to month? Shoreline Support offers ongoing help with your brand’s content, strategy, and ideas so you’re not doing it all alone. Whether it’s keeping your Instagram fresh, brainstorming seasonal promos, or giving your emails a monthly refresh, this package gives you consistent, thoughtful support that keeps momentum going without overwhelming you.

It’s a great fit for solo business owners who have their brand basics and marketing strategy in place but want steady guidance, creative ideas, and someone to help maintain progress every step of the way.

This strategy-focused partnership includes:

  • Monthly strategy session to check in, plan content, and adjust priorities

  • Monthly social media content calendar with themes, post ideas, and key dates for consistent messaging

  • Email marketing guidance covering topics, design, or copy review

  • Ongoing creative direction for seasonal campaigns and promotions

  • Monthly performance review delivered as an easy-to-understand report

  • Quarterly brand review to assess overall health, messaging, and strategy alignment

  • Unlimited email support for quick questions and feedback during the month

Launch Tide

A tailored launch plan to help you sail smoothly into your next chapter, whether it’s a new service, product, or rebrand.

Planning to launch a new offer, service, or rebrand—but unsure how to promote it in a way that feels clear and cohesive? Launch Tide is a one-time strategy session focused entirely on helping you create a thoughtful and stress-free rollout plan. From pre-launch prep to post-launch momentum, this session helps you organize your ideas and walk away with a custom roadmap that feels aligned and doable.

The Launch Tide package is designed for established small businesses gearing up to launch something new and looking for support to bring their vision to life.

This full-service package includes:

  • Pre-call brand discovery questionnaire to help us zero in on your launch

  • 90-minute strategy session (in person or on Zoom)

  • Launch Roadmap Guide including:

    • Brand positioning and pricing strategy

    • Messaging tailored for launch (emails, social captions, headlines)

    • Timeline and content calendar for social media rollout

    • Website or landing page recommendations

    • Email blast prompts or templates

    • Visual inspiration and creative direction for launch graphics

  • One-week Launch Action Plan with step-by-step next moves

  • 30-minute follow-up call to fine-tune launch executions

  • Two weeks of email support for guidance, feedback, or review

Full Sail

You’re growing, busy, and ready for a marketing partner who feels like an extension of your business. Full Sail delivers hands-on support by helping you plan your marketing and managing everyday tasks - like posting social content, engaging with your audience, sending email campaigns, and keeping your website up to date.

The Full Sail partnership is ideal for business owners looking for a defined marketing strategy and a trusted partner to execute it.

This full-service partnership includes:

  • Monthly strategy call to plan, prioritize, and align your marketing efforts

  • Social media content calendar with captions for consistent, on-brand messaging

  • Social media management to keep your channels active and engaging

  • Two email campaigns per month tailored to your goals and audience

  • Website updates and sales page copy to keep your site fresh and compelling

  • 1–2 custom design deliverables monthly, created based on your unique needs

  • Monthly performance review with clear insights and next steps

  • Quarterly brand review to ensure your messaging and strategy stay aligned

  • Email and texting access for ongoing support, questions, and feedback

Ongoing marketing support to keep your brand sailing smoothly.

Something caught your eye?

Let’s set up a call to discuss next steps.