After more than a decade working in marketing and sales at media companies like People Magazine, Discovery Channel, HGTV, and ELLE — and partnering with national brands like L’Oreal, Google, and Tiffany & Co. — I began craving work that felt more personal and connected. Moving to Monmouth County during the pandemic led me to conversations with local business owners, where we would casually discuss brand ideas and simple ways to grow. It felt meaningful and energizing in a way that my 9-to-5 job never quite did.

This shift inspired me to create The Waverly Co., a marketing partner for women-owned small businesses who want to build a strong, thoughtful digital presence. My goal is to bring big-brand strategy to small businesses in a way that makes marketing feel less stressful and more aligned with who you are. Whether we’re building a new website, planning your content, or giving your brand a refresh, I want marketing to feel like a natural extension of what you already do best.

When I’m not building brands, I’m spending time with my 8 month old son Reeve, our pup Tate, and my husband here in Monmouth County. You’ll usually find me at the beach, on the tennis court, trying new restaurants, or lost in a good book.